A profile that gets booked

Students skim. Your job is to answer one question fast: "Can this person help someone like me?"

Your photo

• Just you, from the shoulders up, looking at the camera.
• Natural light, plain background, a genuine smile.
• No sunglasses, no group photos, no heavy filters.

Your headline

Say who you help, not just what you teach.

• Weaker: "Experienced English teacher"
• Stronger: "I help Spanish speakers sound natural in work meetings"

Your bio

Write it in short paragraphs a nervous beginner can read easily:

1. Who you help and how — the learners you're best for.
2. What a lesson with you is like — your style, your materials, your energy.
3. A little about you — one human detail people remember.
4. A clear next step — "Book a trial and tell me your goal."

Keep your availability real

An up-to-date calendar with genuine open slots is one of the strongest booking signals there is. Empty or stale availability quietly costs you students.